One in Six Americans Now Own a Smart Speaker
Smart speaker adoption has grown leaps and bounds over the past year.
According to new survey from NPR and Edison Inquiry, one in six American adults, or nigh 39 million people, at present own a smart speaker like the Amazon Repeat or Google Home, up 128 percent from January 2022. The survey, conducted over the phone and online in Nov and Dec, revealed that most people who own a smart speaker actually like it, too: 65 pct say they wouldn't want to go back to their life without one.
Smart speakers are having an impact on the amount of time people spend watching TV, listening to the radio, and playing on their smartphones, the survey institute. Thirty percent of smart speaker owners said the device has acquired them to watch less Tv, while 39 percent are listening to traditional AM and FM radio less often, and 34 per centum are spending less time on their smartphone. Meanwhile, 71 pct are listening to more audio since getting their smart speaker.
Phonation-activated smart speakers are also "fueling adoption of smart technology … including smart home applications," the survey authors wrote. About a third of smart speaker owners who participated in the survey said they used the device to control other smart home devices.
Meanwhile, market research firm comScore recently revealed that owning a smart speaker may lead people to buy other smart dwelling house gadgets like connected thermostats and lights. Households with a smart speaker are 6.half-dozen times more likely than households without i to also use connected lighting systems, comScore said. Those in smart speaker households are also 3.three times every bit likely to use home automation hubs, two.two times more probable to use connected thermostats, 1.9 times more probable to clothing a smartwatch, 1.5 times more than likely to own a media streaming device, and 1.4 times more probable to ain a smart TV.
About Angela Moscaritolo
Source: https://sea.pcmag.com/news/19116/one-in-six-americans-now-own-a-smart-speaker
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